Big Ideas & White Papers

Executive Summary: We believe that a substantial share of the future of money is in crypto money. This percentage will continue to grow exponentially in the near- future and become an essential part of the global marketplace in the longer-term future. However, there will be different types of crypto money. They will ubiquitously be used in trade, risk-hedging and lending.

Executive Summary: A revolution is brewing in the healthcare marketplace. It is driven by the blockchain,  representing a seminal paradigm shift, likely to fundamentally transform healthcare and improve  people’s lives. The World Wide Web was designed for sharing information. The paradigm  associated with the blockchain is focused on sharing value, ideal for a healthcare marketplace.  Healthcare is critical for almost everyone, and faces potentially catastrophic crises. Major breakdowns are occurring, resulting in poorer patient outcomes and spiraling costs. Patient trust in  healthcare institutions is critically low. Blockchain may be a solution for many of these problems.

Executive Summary: Tesla today is, by far, the most valuable so-called “automobile company” in the world by market capitalization. Just a few years ago, it was unclear if Tesla could survive, much less prevail on the enormous bet made by its CEO, Elon Musk. His goals for Tesla seemed unrealistic and, to many automobile analysts, unreachable.

It is with these analysts, perhaps, where the faulty logic originated. Telsa, as a company, is mostly evaluated by lifelong automobile analysts, and compared with legacy automobile giants, such as General Motors, Toyota and Daimler-Benz. Yet Tesla is not an automobile company. It is a company that specializes in a certain type of innovation that we term, “Disruptive Innovation at Convergent Edges.” 

Executive Summary: The pace of change in the world has made marketing a critical function in organizations today. Businesses currently suffer from numerous breakdowns in the fundamental requirements of marketplaces, such as trust, security, transparency, authenticity and privacy.  Blockchain technology has the potential to fill these gaps and portends to be the start of a new revolution in marketing. Just as the introduction of the World Wide Web in 1991 ignited the extensive use of the Internet in the sharing of information, the introduction of Bitcoin in 2008 may have opened the doors to a much broader seminal paradigm for the exchange of value in marketing. The foundation of this paradigm is the blockchain.